The new iPad is here! Sort of. In case you haven’t heard, Apple made an announcement on Tuesday about a new version of the fourth generation iPad with Retina Display that boasts twice as much storage capacity than before. The new model will provide a staggering 128GB capacity, making the 64GB version look like an entry-level model by comparison. If you have ever had trouble storing your content then you would be hard pressed to max out this model.
Of course, with a big storage capacity comes a big price and this iPad certainly does not come cheap. According to the Apple website, the suggested retail price of the iPad with Wi-Fi is $799, while the iPad with Wi-Fi and Cellular will set you back around $929. Naturally the pricing has attracted a lot of criticism and rightfully so. This is a lot of money to pay for a tablet and it might be better spent on a shiny new MacBook instead. But of course, your view on this will depend on how much you are willing to spend, how useful that space will be for you and what exactly you need from a device.
Is this really a wise move for Apple and does it say anything about its plans for future iPads? With some doubt at Wall Street over Apple’s prospects following a 12% drop in the value of its shares, it is a very risky move to release a new version of a product that may not exactly have the broadest appeal. On the one hand, it is actually good value since it doubles the storage capacity for a mere $100 extra but on the other hand, it is a lot to pay for one device and will only really appeal to those who absolutely cannot make do without all that space, as well as completists who have the money to burn.
Not everyone will be in a hurry to buy one since the fourth generation iPad is still in its infancy but there are plenty of iPad 3 owners who skipped it since the same still applies to their own, but it will be this crowd who will anticipate the iPad 5 more and a more powerful iPad 4 is unlikely to convert them. It is always good to provide customers with as many options as possible but who exactly is this version aimed at? As it turns out, it may just have its audience as Apple has hinted that it is good for enterprises. This could mean the company is attempting to appeal to businesses rather than the everyday consumer and it may find its home in offices across the world.
Strangely enough Microsoft has only just launched its Surface Pro Tablet with 128GB of memory. Apple has never been one to let other companies outdo it so it is only natural that a decision to at least equal it would be made. Apple has cited Tuesday February 5 as the release date for the new supersize iPad. Customers may not be lining up around the block for this one but it might just find its home.